Featured Exhibit: Ziba Design
OPUS VII Gallery in Eugene is pleased to announce a unique exhibition in partnership with Ziba Design, an internationally renowned creative consultancy based in Portland, Oregon.
The exhibition, scheduled to open on November 5, depicts the creative process used by Ziba to design innovative products, environments and interactive experiences over its 26 year history, for companies such as Microsoft, Sirius, Umpqua Bank, KitchenAid and Memorex. An explanatory display will outline the design process, using photographs, sketches, and models to convey the complexity of invention. A replica “war room” from a recent design project at Ziba will be installed on one wall, offering a snapshot of the research and concept-development process typical of modern design consultancies.
The exhibition centers on three case studies, explaining in detail how Ziba approached design challenges for Sirius Satellite Radio, local financial institution Umpqua Bank, and Chinese sporting apparel company Li-Ning. Through research documents, concept sketches, prototypes and production models, these case studies will walk viewers through the little-seen world of new product innovation, relating the wide array of tasks and people needed to design goods and services that resonate with modern consumers.
Ziba hopes to educate the Eugene community about the human aspect of innovation, presenting not just objects and technologies, but a glimpse into the minds of the creative professionals who make the modern world work better, and seek to fill it with beautiful experiences.
The show will run through the end of December.
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